Jessica TorresBurger King’s AR Campaign “Burnt” its CompetitorsI am pretty sure you have noticed how augmented reality can take a marketing strategy to the next level. This technology which has been…May 5, 2021May 5, 2021
Jessica TorresinMarketing in the Age of DigitalKeep This in Mind When Planning your Next Digital Marketing MoveIf anything, the pandemic has taught us just how important a brand’s digital presence can be. However, when creating digital marketing…Apr 24, 2021Apr 24, 2021
Jessica TorresinMarketing in the Age of DigitalHey Marketers! Quick Question, is AI our Friend or Enemy?Any organization wanting to stay competitive in today’s market needs to understand new technologiesApr 13, 2021Apr 13, 2021
Jessica TorresinMarketing in the Age of DigitalWhat is Most Important When Creating Content?This is definitely one of my favorite topicsApr 4, 2021Apr 4, 2021
Jessica TorresIt Doesn’t Matter Where You Hide, Google Will Never Stop Stalking YouOk! So Google keeps on winning while the rest are going nuts trying to figure out what to do.Mar 28, 2021Mar 28, 2021
Jessica TorresinMarketing in the Age of DigitalAveeno’s Digital Reaction to the PandemicWe can all agree most brands did not have a marketing emergency plan if a pandemic was to happen. However, many brands were quicker to…Mar 11, 2021Mar 11, 2021
Jessica TorresinMarketing in the Age of DigitalAn Instagram Glitch Some Wished was PermanentInstagram accidentally hid likes for a few hoursMar 7, 2021Mar 7, 2021
Jessica TorresinMarketing in the Age of DigitalOlay’s Old Marketing RulesThis semester for my Digital Marketing class, my professor, Joanne Tombrakos, is having us work on a group marketing project. My group…Feb 27, 2021Feb 27, 2021
Jessica TorresinMarketing in the Age of DigitalWhat I Found out After Doing the How To Fascinate TestI have mixed feelings about the kind of tests where they want to label your personality after you answer a couple of questions. However, I…Feb 19, 20212Feb 19, 20212
Jessica TorresinMarketing in the Age of DigitalBud Light’s Reference to the Pandemic with their “Last Year’s Lemons” AdHey again! We have to agree we all felt a little bit weird while watching the Super Bowl this year. It just didn’t feel the same, and…Feb 13, 20211Feb 13, 20211