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Jessica Torres

Burger King’s AR Campaign “Burnt” its Competitors

I am pretty sure you have noticed how augmented reality can take a marketing strategy to the next level. This technology which has been…

3 min readMay 5, 2021

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Burger King’s AR Campaign “Burnt” its Competitors

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Jessica Torres
in
Marketing in the Age of Digital

Keep This in Mind When Planning your Next Digital Marketing Move

If anything, the pandemic has taught us just how important a brand’s digital presence can be. However, when creating digital marketing…

3 min readApr 24, 2021

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Keep This in Mind When Planning your Next Digital Marketing Move

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Jessica Torres
in
Marketing in the Age of Digital

Hey Marketers! Quick Question, is AI our Friend or Enemy?

Any organization wanting to stay competitive in today’s market needs to understand new technologies

3 min readApr 13, 2021

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Hey Marketers! Quick Question, is AI our Friend or Enemy?

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Jessica Torres
in
Marketing in the Age of Digital

What is Most Important When Creating Content?

This is definitely one of my favorite topics

2 min readApr 4, 2021

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What is Most Important When Creating Content?

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Jessica Torres

It Doesn’t Matter Where You Hide, Google Will Never Stop Stalking You

Ok! So Google keeps on winning while the rest are going nuts trying to figure out what to do.

3 min readMar 28, 2021

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It Doesn’t Matter Where You Hide, Google Will Never Stop Stalking You

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Jessica Torres
in
Marketing in the Age of Digital

Aveeno’s Digital Reaction to the Pandemic

We can all agree most brands did not have a marketing emergency plan if a pandemic was to happen. However, many brands were quicker to…

3 min readMar 11, 2021

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Aveeno’s Digital Reaction to the Pandemic

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Jessica Torres
in
Marketing in the Age of Digital

An Instagram Glitch Some Wished was Permanent

Instagram accidentally hid likes for a few hours

3 min readMar 7, 2021

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An Instagram Glitch Some Wished was Permanent

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Jessica Torres
in
Marketing in the Age of Digital

Olay’s Old Marketing Rules

This semester for my Digital Marketing class, my professor, Joanne Tombrakos, is having us work on a group marketing project. My group…

4 min readFeb 27, 2021

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Olay’s Old Marketing Rules

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Jessica Torres
in
Marketing in the Age of Digital

What I Found out After Doing the How To Fascinate Test

I have mixed feelings about the kind of tests where they want to label your personality after you answer a couple of questions. However, I…

3 min readFeb 19, 2021

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What I Found out After Doing the How To Fascinate Test

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2

Jessica Torres
in
Marketing in the Age of Digital

Bud Light’s Reference to the Pandemic with their “Last Year’s Lemons” Ad

Hey again! We have to agree we all felt a little bit weird while watching the Super Bowl this year. It just didn’t feel the same, and…

3 min readFeb 13, 2021

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Bud Light’s Reference to the Pandemic with their “Last Year’s Lemons” Ad

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Jessica Torres

Jessica Torres

Graduate student with loads of passion for digital marketing, personal branding and productivity. Integrated and digital marketing student at NYU.

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